Ways Of Raising Finance For A Business Finance Essay

Ways Of Raising Finance For A Business Finance Essay There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Savings are an obvious way of putting money into a business. A small business can also borrow from families and friends. In contrast, companies raise finance by issuing shares. Large companies often have thousands of different shareholders. Sources of finance  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Uses of finance Shareholders  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Finance to set up and expand a business Bank  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Loans to finance capital projects.   Overdrafts to manage cashflow Creditors  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Short term credit until goods have been sold To gain extra finance, a business can take out a loan from a bank or other or other financial institution. A loan is a sum of money lent for a given period of time. Repayment is made with interest. The lender of money needs to know all the business opportunities and risks involved and will therefore want to see a detailed business plan. The lender may also want some form of security should the business run into financial difficulty, and may therefore prefer to provide a secured loan. Another way of raising short-term finance is through an overdraft facility with a bank. The borrower is given permission to take out more from their account than they have put in. The bank fixes a maximum limit for the overdraft. Interest is charged on the overdraft daily. A further way of raising funds that has become popular is through venture capital. Merchant banks and investment specialists may be willing to provide finance for a promising and fast-growing smaller business. This usually involves a package that is a mix of share and loan capital. Businesses may also qualify for grants. Government (or EU) assistance and funding is sometimes made available to businesses that meet certain conditions. For example, grants and loans may be available to firms setting up in rural areas or where there is high unemployment. Once a business is up and running there are various ways of financing its expenditures. Expensive items of equipment can be leased. Rather than buying the equipment the business hires it from a leasing company. This saves having to lay out sums of money and the business does not have to worry about having to carry out major repairs itself. Motor vehicles, machines and office equipment are often leased. Hire Purchase is an alternative way of purchasing items of equipment. With a leased item you use and pay for the item but never own it. With hire-purchase you put down a deposit on an item and then pay off the rest in instalments. When the last instalment has been paid you become the owner of the item. Another common way in which firms can finance their business in the short term is through trade credit. In business it is common practice to purchase items and pay for them later. The supplier will normally send the purchaser a statement at the end of each month saying how much is owed. The buyer is then given a period of time in which to pay. Advantages and disadvantages of equity finance Equity finance can sometimes be more appropriate than other sources of finance, eg bank loans, but it can place different demands on you and your business. The main advantages of equity finance are: The funding is committed to your business and your intended projects. Investors only realise their investment if the business is doing well, eg through stock market flotation or a sale to new investors. The right business angels and venture capitalists can bring valuable skills, contacts and experience to your business. They can also assist with strategy and key decision making. In common with you, investors have a vested interest in the business success, ie its growth, profitability and increase in value. Investors are often prepared to provide follow-up funding as the business grows. The principal disadvantages of equity finance are: Raising equity finance is demanding, costly and time consuming. Your business may suffer as you devote time to the deal. Potential investors will seek background information on you and your business they will closely scrutinise past results and forecasts and will probe the management team. However, many businesses find this discipline useful regardless of whether or not they actually receive any funding. Depending on the investor, you will lose a certain amount of your power to make management decisions. You will have to invest management time to provide regular information for the investor to monitor. At first you will have a smaller share in the business both as a percentage and in absolute monetary terms. However, your reduced share may become worth a lot more in absolute monetary terms if the investment leads to your business becoming more successful. There can be legal and regulatory issues to comply with when raising finance, eg when promoting investments.   http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073789573type=RESOURCES TASK (2) a,b c A financial plan consists of sets of financial statements that forecast the resource implications of making business decisions. For example, a company that is deciding to expand e.g. by buying and fitting out a new factory will create a financial plan which considers the resources required and the financial performance that will justify their use. You can see from this statement that the financial plan will need to take into account sources of finance, costs of finance, costs of developing the project, as well as the revenues and likely profits to justify the expansion programme. Planning models may consist of thousands of calculations. Typically these plans will be constructed with the aid of forecasting models and spreadsheets that can calculate and recalculate figures such as profit, cash flows and balance sheets simply by changing the assumptions. For example, the business may want to do one set of calculations for low, medium, and high demand figures for its products. Long and short term plans Financial plans are typically made out for a given time period, e.g. one, three or five years. The length of the time considered depends on the importance of projecting into the future and the reliability of estimates the further we consider the future. Long-term plans are created for major strategic decisions made by a business such as: take over and merger activity expansion of capacity development of new products overseas expansion. In addition financial planning will be carried out for shorter time spans. For example, annual budgets will be created which can be analysed by month and by cost centre. Short term financial plans then provide targets for junior and middle management, and a measure against which actual performance can be monitored and controlled. In addition it is normal practice for a business to prepare a three- or five-year plan in less detail, which is updated annually. A budget is a short term financial plan. It is sometimes referred to as a plan expressed in money but it is more accurately described as a plan involving numbers. A cost centre is defined by CIMA as a production or service location, function, activity or item of equipment whose costs may be attributed to cost units. http://www.thetimes100.co.uk/theory/theoryfinancial-planning300.php The profit and loss account (P  Ã‚  L), called the income statement in the US, shows the profit or loss a company has made over a period of time. The ratios investors look at most often, such as the PE and yield, are calculated using numbers from the P  Ã‚  L Sales Also called revenues. Not always synonymous with turnover. Revenue recognition is not always simple. Cost of sales The direct costs of things sold Gross profit Sales minus cost of sales Other operating expenses Depreciation, admin, marketing etc. Operating profit Gross profit less other expenses Interest costs Interest payable less receivable Pre-tax profit Operating profit less interest Tax Profit after tax Pre tax profit less tax Dividends Retained profit Profit after tax less dividends Earnings per share The most detailed profit and loss account is given in the annual report, but UK listed companies are required to make annual and half year results announcements as well. The full year results announcement is shorter and covers the same period as the annual report, but it is released earlier. Many companies make quarterly announcements, as companies in the US and many other countries are required to. Unsurprisingly, UK listed companies that also have a secondary or dual listing in a country that requires quarterly announcements. As can be seen, the P  Ã‚  L contains several profit numbers. Each of these gives us different, and useful, information. In addition, the P  Ã‚  L (perhaps together with other information) usually gives us enough information to calculate several other profit numbers such as EBITDA and EBITA Many companies will show exceptionals separately. If there were any discontinued business, or plans to dispose of a business within a short period, these are also shown separately. These can give investors a better idea of the underlying business (the justification for doing it). For example, if the company has decided to sell a particular operation and the price has been agreed, shareholders do not really need to worry too much about that operations performance. A group balance sheet will need to be consolidated, which requires extra lines such as those for share or profit in associates and joint ventures, and the deduction of minority interests. As well as the valuation ratios, the P  Ã‚  L provides the numbers for measures of the performance and efficiency of the business, such as margins, ROCE, and some measures of financial stability such as interest cover. The P  Ã‚  L is backward looking and investors will need to consider correcting some items such as amortisation that are not useful for modelling future cash flows. From an investors point of view the P  Ã‚  L is essential, but can be misleading and should not be looked at in isolation. Related pages: Accrual principle | Accruals | Consolidated accounts | Deferred income | Depreciation | Impairment | Minority interests | Post balance sheet events | Prepayments | Pro-forma | Purchase method | Revenue recognition | Cashflow statement | Statement of total recognised gains and losses The balance sheet is one of the most important statements in a companys accounts. It shows what assets and liabilities a company has, and how the business is funded (by shareholders and by debt: the financial structure of the company). Book values are usually historical cost or fair value. The balance sheet provides information that is useful when assessing the financial stability of a company. A number of financial ratios use numbers from the balance sheet including gearing, the current assets ratio and the quick assets ratio. However, ratios based on profits and cash flow are at least as important for assessing financial stability: the most important of these are interest cover and cash interest cover. If any assets or (more commonly) liabilities that belong to the company in their economic effect do not appear on the balance sheet because accounting standards do not require it, they are referred to as off-balance sheet. Image 1 of 50

Educational Reform Essay

The educational institutes today are more focused on academics & pay less attention to the physical attributes of the students. Physical educators along with academic teachers play an important part in promoting good health through regular physical activities. The number of obese children is increasing around the world. Research depicts that one in every ten; six years old child in England is obese. It is estimated that by the year 2020, 50% of the children would be obese. (BBC. co, 2004,) Lack of physical activity is said to be a cause for lowers academic achievements as well as overweight & obese individuals. The reason being, when the fundamental dietary & fitness needs are not met, the students show a decline in academics by giving a poor performance. A study in New York asserted that students’ intelligence & academic performance was affected by the slightest of malnutrition signs. Schools play a major role in developing the young minds & grooming them for a bright future, it must be kept in mind that physical education too is an imperative aspect of an individual’s life. Along with the P. E. courses the students should be advised about a proper diet intake. Children with poor nutritional habits, especially in the early years usually score low in vocabulary, reading & calculation. (Athletics Campus Life, 2007) It is calculated that 40% of American population is inactive & only 20% are slightly active. Mostly 50% of individuals drop out of exercise programs without even completing six months. The fact is that habits are developed at an early age. If the students are not facilitated with physical exercise courses at school, they will never form healthy workout habits. The schools these days are struggling to increase the student success rates, the children are over burdened with homework & extra classes, leaving no time for extracurricular activities. The Buffalo City School District in New York has decided to incorporate a physical education department starting from the very initial stage; the aim is to achieve better student grades, attendance & improved health. The students’ nutrition, active lifestyle & accomplishments are all interrelated. If the child is happy & healthy, he will perform well in every step he takes. Reducing 240 minutes per week in class time in favor of physical activity resulted in higher math scores. (Action for Healthy Kids, 2004) Students with the highest fitness scores scored the highest in their SAT exam. Being physically active also fortifies the student’s cognitive learning abilities & lowers anxiety & depression levels. It is derived from extensive research that the intake of oxygen during exercise benefits the neurons & increases the mind power. Overweight children are susceptible to develop physical ailments like blood pressure & diabetes in later life, not to mention the psychological effects by being teased in school causing a reclusive feeling, low self esteem & presently depression. The Cambridge Public Schools, in Massachusetts, discovered that almost 14% of children from the age group 9-13 were overweight due to sedentary routines. These students were being targeted for jokes & bullying. In order to facilitate the energy of hyperactive & sedentary students, at the same time improving their physical & social wellbeing; increased the activity programs at school targeting every student’s individual needs. This act may produce desirable results in the meantime confronting issues like obesity & bullying. But focus should be kept on the physical wellbeing of students; therefore it’s a better option to minimize competing activities. Sports & recreational competitions are a good way to realize one’s potential but may induce negative feelings in the losing opponent. Every school attempts to reach the highest target of excellence; this goals should set concern for the physical & mental growth of the students thus, expanding time for the physical & extracurricular activities for the children to indulge in. summer & winter breaks can also be utilized for such programs. Participating in such activities help the children to discover their strengths & uniqueness creating a feeling of achievement. They realize their interests & then design their future goals accordingly. A number of funds are use for the betterment of academic departments in schools. Some steps should be taken for designing the physical education department in order to achieve a positive impact on the confidence, self esteem & motivation of all the students. Each student should be dealt separately, so as to meet individual demands & improve their over all personality. A policy taken up by the Michigan State Board of Education Policy in September 2003 on Quality Physical Education confirms that well planned physical activities play a pivotal role in the student learning capabilities. They learn to incorporate their skills & abilities to the fullest in every field. They started a 150 minutes/week program for the elementary students & 225 minutes/week. (Michigan State- Resource Guide) Some of the ideas that can be incorporated for the betterment of students overall capabilities are:†¢ All students should be entitled to join the physical activity groups. Each age group should be handled separately so they can enhance their confidence, identify their personal. The physical education curriculum should be based on a rationally researched content. The proper equipment & tools should be provided by the school & a professional trainer should be hired to train the students. The individual strengths & abilities of students should be catered. Tests should be conducted to find out their endurance levels & body strengths & then target the problem areas for achieving a healthy & active student body. †¢ Athletics are very effective in the over all growth of children.  Basic levels of athletics should be coached to every student & advance courses available to those who are interested. †¢ The P. E. group can hold study groups & workshops to help the students with their weakness & provide them with proper nutritional guides. Several activities can be introduces involving interaction with friends & families of the students. For example few schools arrange sport days, running tracks & family fitness nights. After school activities can play a major role in inducing physical fitness in the students. The points to keep in mind are that †¢ the activities are convenient for the students †¢ the program contains enough intensity to make it challenging †¢ Variety of programs should be introduced so that the children are keen to partake in them. †¢ The weather conditions should be kept in mind & indoor gyms & recreational rooms should be set up in case of a rainy day. †¢ The parents & teachers should be encouraged to get involved with the students so they can help the children to live up to the best of their abilities.

Transformation of Work

Bachelor of Science (Hons) In Marketing BMME1 1142A Type of Assignment: Module: Lecturer: Member: UOB ID No. : Date of Submission: INDIVIDUAL TRANSFORMATION OF WORK (BAFW4) MR JOHN NEO BOON LEONG KAM YONG KUAT 10038891 27th JUNE 2012 Page 1 of 4 BMME1 1142A Transformation of Work (BAFW4), Individual Assignment, 27th June 2012 Kam Yong Kuat (UB: 10038891) A critical review of an academic article concerned with certain aspects of new issues of work Cross, S. and Bagilhole, B. (2002) Girls’ Jobs for the boys?Men, Masculinity and NonTraditional Occupations. Gender, Work and Organization, Vol 9, No. 2 pp204-226 Introduction of Gender segregation of the labour market By nature, there has always been occupational segregation through gender in all countries. This is the case, despite the differences in economy or political situation in the different areas. Even though it has been a long while since women have participated in the working force, women and men still tend to work in diffe rent industries, for one reason or another.Research conducted by Simon Cross and Barbara Bagilhole (2002) has shown that men dominated industries like drivers of road goods vehicles, production works, maintenance managers, warehouse and storekeepers, technical and wholesale representatives. And on the other end of the spectrum, only two occupational groups are wholl y female dominance (more than 90%); nurses and care assistants. Other female dominated industries including counter clerks, cashiers, catering assistants, primary and nursery school teachers and cleaners or domestic helpers.Unfortunately, gender segregation operates both horizontally and vertically in the working force. Not only are men and women allocated qualitatively in different field or work, women happened to make up the vast majority of the lower levels of the occupational hierarchy. Taking example from the nursing industry in the US, men makes up only the clear minority, yet, most are strongly encouraged to apply for promotions into managerial positions.William (1992) has highlighted on a very interesting metaphor of the ‘glass ceiling’ to that of ‘glass escalator’ in order to reflect the men’s smooth and inexorable rise to senior management. Many theories have been put forward to explain the persistence of gender divisions in employment, and it has mainly focused on women’s inability to compete on equal terms to men in the labour market. (Cross and Bagilhole, 2002) Men, masculinity and ‘non-traditional work’According to research conducted by Hearn (1992), masculinity has been found to be far from uniform and it is seen not as ‘the essence of men’, but rather as a product of cultural and historical forces. There have been other theories that highlight that man who worked in nontraditional occupations tended to present a less masculine gender-type compared with men in traditional male-dominant occupations (Chusmir, 1990). Judg ing from the entertainment and media scene in Singapore, it seems to further prove what Chusmir (1990) has argued. 0% of make-up artist, hairstylist and fashion designers tend to portray a more feminine persona, moving away from the traditional male masculinity. Some have even been regarded as a ‘fairy godmother’ (David Gan – Asiaone News, 2010). It may be due to the fact that clienteles from these industries are mainly female, thus the feminine persona, and eventually, homosexuality. But these also further clarify the point that Collinson and Hearn (1996) made, that masculinities are ‘socially produced, reproduced and indeed changeable’.There are also arguments that suggests men adopted a ‘transformed’ masculinity in nontraditional occupations such as teaching (Galbraith 1992) and men who reject stereotyped gender roles, and who performed non-traditional work, reported little or no gender role conflict (Luhaorg and Zivian, 1995) Page 2 of 4 BMME1 1142A Transformation of Work (BAFW4), Individual Assignment, 27th June 2012 Kam Yong Kuat (UB: 10038891) Cross and Bagihole (2002) however maintain that masculinity is the shorthand for ‘gender identity’.And therefore, through this study of the various subjects, it looked at ways in which masculinities are defined, ‘transformed’, (re)constructed, and maintained by men working in non-traditional jobs. Findings of the study of masculinity in non-traditional work One of the subject interviewed mention that ‘caring is seen as a predominantly female job because people see carers as being female, and aspects of caring like being empathic and sensitive to people’s needs are seen as something that men can’t do’.This has initiated the subject to challenge traditional ideas of appropriate gender behaviour in the work of a caring job. Another participant also highlighted the need to challenge the traditional culture of getting inv olved in the caring scene, even though he has been introduced to traditional masculine values since young, through the doings of his father and brother. He would be deemed as different from being a ‘real men’ if he would to pursue in caring work.One younger participant also noted that he have received adverse reactions when he mentioned to girls he met during a party, that he was a male nurse. He has to resort to lying about his occupation as women were not interested if he’s a nurse. The vast majority of women will start to question his sexual orientation or start to share their problems with him. These are just a few of the challenges that the participants have shared with regard to their sexuality and masculine identity. Nonetheless, the participants also have their fair share of attempts in challenging the challenges.A male gynaecologist who was also part of the study highlighted that he often felt otherwise when he observed his female counterparts treating f ellow female patients, and thought it was a bit shoddy. And because of that, he strives to ensure that he handles his patients with more tact and effort to ensure that his patients felt comfortable. This has gone down with well with his patients and he has been duly recognised for the efforts. One of the other participants, a male nurse, views his work as a lifelong career, something that he will be doing for the rest of his life.With this attitude and approach, he tend to take the job more seriously and look to strive better than his female counterparts, whom many a times, enters the industry, viewing it just as a second job or something to do until something better comes along. (Re)constructing a different masculinity There are also the few that look to (re)construct a different masculinity, by identifying with their work as being better indications of their true self (Cross and Bagilhole, 2002). The participants see their job as something that genuinely brings out their true natu re as a caring person.One of the male nurse involved in the study commented that he used not be able to express his emotions in public, due to the stereotypical views of the general public. But after joining the nursing industry, it has helped him to better express himself in a more liberating manner. He now has no problem sharing his emotions with people around him. This could also be the reason why based on recent reports, it has shown that more male nurses have been reported to enter the industry (More male nurse entering the industry – Asiaone, Page 3 of 4 BMME1 1142ATransformation of Work (BAFW4), Individual Assignment, 27th June 2012 Kam Yong Kuat (UB: 10038891) 2010). It could also be largely due to that fact that people have grown to understand and empathise that the work one does, is not a direct reflection of your sexual orientation or personality. Conclusion Based on the studies of the various subjects, Simon and Bagilhole (2002) was able to establish that the male s either attempted to maintain a traditional masculinity by distancing themselves from female colleagues, and/or partially (re)constructed a different masculinity by identifying with their non-traditional occupations.The men involved in the study have also shown to be actively maintaining traditional male values, and not challenging their gender identity. When challenged about their masculinity, some of the subjects have maintained themselves as the dominant gender by reformulating the perception of their work as being more men’s work, for example, by denying that a care-taker’s job involves caring only. It has a certain element of planning and management involved that will make the male dominance stands out. Just as how Segal (1999) argued, ‘men have remained the dominant sex by constantly refashioning masculinity’.Through this study, it is apparent that men have been able to successfully maintain their traditional advantages even in female-dominated work places. Even in female-dominated workplaces such as nursing, it does not naturally set the change or biasness in the women’s favour. The men’s behaviour and practices contributes to their dominance in the industry. WORKS CITED Feminine Males within Entertainment Industry Yoshio; http://www. whatshappening. sg/events/index. php? com=detail&eID=51825 David Gan; http://news. asiaone. com/News/The%2BNew%2BPaper/Story/A1Story20101110 -246661. tml More male nurses entering the industry http://www. asiaone. com/News/Education/Story/A1Story20100712-226496. html Cross, S. and Bagilhole, B. (2002) Girls’ Jobs for the boys? Men, Masculinity and Non -Traditional Occupations. Gender, Work and Organization, Vol 9, No. 2 pp204-226 Chusmir, L. H. (1990) Men who make non-traditional career choices. Journal of Counselling and Development, 69 (September-October), 11-16 Galbraith, M. (1992) Understanding career choices of men in elementary education. ‘Journal of Educational R esearch. 85,4 (March-April), 246-53 Hearn, J. 1992) Men in the Public Eye; The Construction and Deconstruction of Public Men and Public Patriarchies. London: Routledge Luhaorg, L. and Zivian, M. T. (1995) Gender role conflict: the interaction of gender, gender role, and occupation . Sex Roles, 33,9/10, 607-20 Segal, L. (1999) Why Feminism? Cambridge: Polity Press Williams, C. L. (1992) The glass escalator: hidden advantages for men in the ‘female’ professions. Social Problems 39,3, 253-67 Page 4 of 4 BMME1 1142A Transformation of Work (BAFW4), Individual Assignment, 27th June 2012 Kam Yong Kuat (UB: 10038891)

Role Model and The Presidential Election - Free Essay Example

Sample details Pages: 4 Words: 1072 Downloads: 5 Date added: 2019/05/06 Category Society Essay Level High school Tags: Role Model Essay Did you like this example? In 2016 the presidential election was an important time. It was going to be the next step in our future. Donald Trump the republican party, and Hillary Clinton the democratic party were racing together to fight for the title of President. Don’t waste time! Our writers will create an original "Role Model and The Presidential Election" essay for you Create order On January 12, 2017 Donald Trump became the new President of the United States. President trump is perceived in many different ways, In the news article Trump Fast Facts It states that on October 9th, 2016 during the second presidential debate, CNNs Cooper asks Trump about his description of groping and kissing women without their consent. After President Trump says these things, 11 women step forward to claim that they were sexually harassed or sexually assaulted Although Donald Trump denies these encounters, this information does not make Trump look like a person that we should look up to. In the ad Role Models tries to persuade parents to vote Hillary Clinton for president by appealing obviously to the negative impact on children views, but more subtly to the values of behavior, and leadership. The ad Role Models obviously appeals to the negative impact Donald Trump is leaving on children. The one minute ad shows children ranging in age, gender, and race watching inappropriate clips of Donald Trump. The ad shows Trump using violence, profanity, and sexism to relay a message. For example, there is a clip when the camera is angled behind a young boys head focusing in on his ears, where Donald Trump imitates shooting someone with his fingers. The camera captures it as if he was shooting the young boy. This clips symbolizes that children are listening. That is a perfect example in why Donald Trump is dangerous. He is supposed to be teaching them, and protecting children but instead is indirectly showing them bad habits. The ad shows that Hillary Clinton is superior to Trump. The video shows that if Trump is supposed to be a so called role model then we have set our children up for failure. His message is in no way kind, which is why the children look so choked. The children were taught to respect other than this so called leader is showing negative features that they are going to imitate. When the clip transfers over to Hillary Clinton the children look hopeful, and you can see the excitement in their eyes. Hillary states Our children and grandchildren will look back at this time, at the choices we are about to make, the goals we will strive for, the principles we will live by. This quote shows that that children are our future, and we have to set good examples for them. The ad subtly appeals to the values of behavior, and leadership, and how it has impacted children. Donald Trumps behavior affect the way the children perceive him. When he uses explicit language the children are shocked, and that is teaching them that its alright to speak like that. In the ad, Donald Trump mocks a reporter with a disability. This poor behavior, sets a bad example of leadership. That is not a good role model for the children. It is taking a part of equality away when he makes jokes about someone with a disability, that they obviously cant control. As Hillary stands in front of an audience she states that Our children and grandchildren will look back at this time, at the choices we are about to make, the goals we will strive for, the principles we will live by. And we need to make sure that they can be proud of us. In the ad Hillary is setting a good example by including setting goals, that will affect the childrens future. The ad features Hillary Clinton being a respectable leader, by the way she is carrying herself. She is relaying a message that she can be a good leader. Clinton is wearing white, which shows purity, and goodness. White also mean safety, and cleanliness, which means that Clinton is looking out for the safety of the children affected by Trumps message in the beginning of the Ad. As the ad comes to the end, it become more bright, and zoomed out, so that the bigger picture of what examples need to be made to positively impact the children on today, so that they have something to look forward to in the future. At the end of the ad Hillary puts he hand over her heart to symbolize leadership, compassion, and patriotism. The camera angles in this ad relay an important message. When Donald Trump is speaking, the childrens faces are zoomed in to show important detail. When the camera focuses in on the children it shows there eyes, and ears in detail to represent that children are always watchi ng, and listening to the decisions we are making. The ad is trying to pull the intended audience which is parents, because the people viewing the ad will see the innocence in the close ups of the children. In one particular part of the ad, it shows a child under a blanket, and holding a stuffed animal so tightly. It is showing that the stuffed animal is representing comfort for the young child. Donald Trump is being perceived as a dangerous person to the children, which is why they are using the animal for comfort. There is an absence of color when showing President Trump. When Hilary starts speaking the video becomes brighter and not so close up. The bigger picture is that children cant learn from someone like Trump. Although, the video only shows the bad side of trump, and throws all his political speeches and bunches them in under a minute to make the republican side look bad. It shows many clips of Trumps irrational behavior. Each clip is pulled from different sources to show that he offers no good. As you can see visualizing the one minute ad. The message that is pulled out is that behavior can negatively impact the role of leadership. In conclusion, Trumps own words are being used against him. The ad warns parents to protect their children from the powerful message Donald Trump uses. The ad proceeds to make Hillary Clinton look like an excellent role model for children, while Trump is dangerous. In the ad Role Models tries to persuade parents to vote Hillary Clinton for president by appea ling obviously to the negative impact on children views, but more subtly to the values of behavior, and leadership.